Make a Difference and Stand Up to Cancer

Tune in Friday, September 5, at 8 p.m. (EST) to catch Stand Up to Cancer on ABC, CBS and NBC.  This one-hour telecast will feature celebrities (including Lance Armstrong) from film, television, sports, journalism and music coming together to raise money for cancer research.

I just read this on 

“Tomorrow evening, audiences can see [actor] Garrett bend over and get a rectal prostate exam during the multi-network celebrity extravaganza ‘Stand Up For Cancer.'”

I wonder how the men feel about this.  Am worried that it will chase away the customers.